Web sites are one of the most powerful advertising tools used today. This medium is less expensive than traditional advertising, allows for increased flexibility, and enables businesses to communicate their products or services to a global market.

Help your customers help themselves. Some basic things they need to know include:

   • your location
   • hours of operation
   • details of your products/services
   • phone number/e-mail address

Even when your store is closed, your web site is working for you. It's like being open 24 hours a day, seven days a week.

Have you ever made a really big, unexpected sale as the result of a business card you handed out somewhere? Imagine what might happen if you handed out millions of business cards daily around the world! A web site enables you to do just that.

Did you ever wish you knew what your customers were thinking? Online surveys can be a great source of low-cost market research information. Find out what your customers like/dislike about doing business with you. Which of your competitors they buy from and why? You can find out the answers to these questions and more with your web site.

Before people are ready to do business with you, they want information like:

   • Can you solve my problem?
   • Why should I choose you?
   • Can I afford you?

Checking your web site is an easy, low-risk way for them to qualify themselves before they contact you.